Under the guidance of fine collection strategy, the company cooperated with various relic institutions, so the auction level and quantities have been greatly increased. The national-level precious collection represented by Ming Dynasty Xuande Blue and white vase shocked the collection circle, which means that the company is not just a remote auction institution, but a first class auction institution famous for “true, fine, and rare” auction lots. At the same time, northeast China is not art dessert any more, but a place comparable with any areas. Among which, the exclusive auction of gold bronze Buddha statute cannot be compared by any other auctions until today.

　　Meanwhile, we have further integrated the media resources and strengthened our depth of publicity.

　　In 2002, the company invested over 3 million yuan to co-sponsored with Liaoning TV Station and launched large scale live program – “Auction Show” , a program broadcasted once a week, which was first in the whole country for such kind of program. The successful launch of the program boosted the development of investment on arts and relics in northeast China , and introduced a lot of excellent artists and arts, and at the same time, imitated the investment boom of the public, which made the company become a famous company in China .

　　At the same year, after this program, we still invested another 1.20 million yuan and cooperated with Liaoning TV Station No. 2, and release the daily news about the company in golden time period. Such column is categorized by real estate, creditor ' s rights, invisible assets, works of art, and physical objects, etc, which attracted the concern from the investors.

　　In 2003, we have co-sponsored with the column of “Collection” of Liaoning TV Station, and have invited the experts from Liaoning Provincial Museum and Shenyang Palace Museum as well as the experts from public, to explain the relevant knowledge about collections to the TV audiences, and comment on the collections for the site audiences, explain their problems and answers questions, which promoted the investment boom in the public and also attracted the most TV audiences, and further enhanced the brand position of the company.

　　In 2004, we cooperated with Shenyang Cultural and Art Broadcasting Station on the most popular column “Precious Articles at Home” , and have gained the naming rights of this column, to explain the knowledge about collection to the national audiences and to promote the Chinese culture. We still periodically release the information about auctions and provide all-round information service for investors.

　　 At the same year, we again cooperated with Liaoning TV Station to sponsor a program named “Seeking the Precious Articles at Site” , which received a wide concern from specialized investors and many domestic and foreign collectors, and also made the company reputable overseas, and at the same time, propelled the internationalization process of the company in management and operation.

　　At the end of 2004, we took the lead in holding the weekend auction in the whole country and further introduced auction into the public collection, and at 13:30 every Saturday, we held at our own display hall the miniature auction fair. Many media such as Liaoning TV Station, Shenyang TV Station, Liaoshen Evening News, Daily Commercial News, etc made the coverage, and such auction fair enables more people to gain access to the company, enhance the reputation of the company, and expand the potential market of art investment. In this year, the company was qualified with “China Auction AA Grade Enterprise” .